I Need to Book More Good Clients
So you’ve taken the time to segment your market, and you know who you want to work with, but you’re stuck with what to do next. There are sooooo many places to advertise, it takes time to form connections, and it’s often a big investment to physically showcase your products and services. And as with everything else in life, time and money are limited.
Knowing the wants and needs of your target market is critical for identifying any marketing ventures. It will start to shape direction about where to spend your marketing energy. By knowing where your target market searches, where they buy, and what language they use, you’ll be able to weed out a lot of the surrounding fluff and reach them directly.
All of that sounds great, and fairly easy, right? Ya, NOPE. Even when you’re correct in knowing your target market, there is no one surefire way to bring in your clients.
A MULTI-PRONGED APPROACH COUPLED WITH A&B TESTING IS GENERALLY THE MOST SUCCESSFUL WAY TO TEST YOUR MARKETING STRATEGIES.
If you’re a wedding photographer and you know your target market primarily shops for their vendors through word of mouth, spend some time nurturing your relationships with other vendors and reaching out to past clients who fit within your target market. You also know that your target market has all but given up on Facebook, but is hooked on Instagram. If that’s the case, try a few different ads on Instagram that are similar but differ slightly in language, types of images used, or posted interests. By doing this, you’ll be able to compare the results from one to the other and only use the most successful strategies in the future.